Marketing I: Strategies to Fuel Your Business Growth

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Name: Marketing I: Strategies to Fuel Your Business Growth
Date: August 19, 2020
Time: 10:30 AM - 12:00 PM CDT
Registration: Register Now
Event Description:
In this course, students discuss the effects of a customer-driven business. Evaluate your potential market using decision-making tools. Describe product/service decisions. Define your target market. Develop your marketing strategy. Successful branding and advertising are crucial to both the short-and long-term success of any business. 
Learning Objectives
By completing this course, students will understand:
  • Key principles of Marketing and how it contributes to operating a successful business
  • Fundamentals of the “marketing mix” (the 5 P’s: price, product, promotion, people/target market, place/distribution) 
  • How to analyze a target market and estimate market share 
  • How to conduct a competitor analysis and prepare a SWOT summary (strengths, weakness, opportunity, threat) 
  • Process for developing a marketing plan 
Location:
Zoom invites will be mailed to attendees prior to the session. Please provide the correct email address. 
Date/Time Information:
August 19, 2020, at 10:30 a.m. to Noon 
Fees/Admission:
The cost of the session is $50 
The cost includes the link to access the session, ask questions, a recording of the class and the presentation, and any handouts. 
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